Interesting. Microsoft finally jumped on the bandwagon and launched with their own weblogging service today, MSN Spaces, which comes with 10MB of free hosting service for photos. I went ahead and snatched the member name of "moohaha", of course :-) This service is aimed for the basic, non-technical user who just wants to share photos and send updates to friends and family. Hmm---there's a feature where the user can create "lists", whatever that may be. One of the default templates is to create a books list and name it whatever you like---but if there is an associated URL, the user has to manually input that URL next to the item. Major Amazon Associates opportunity for MSN perhaps?